
Farmers still couldn’t find a way to make money from the crop. By the early 1940s, Cope had started the Kudzu Club of America, with a membership of 20,000 and a goal of planting eight million acres across the South.īy 1945, only a little more than a million acres had been planted, and much of it was quickly grazed out or plowed under after federal payments stopped. There were kudzu queens and regionwide kudzu planting contests. Railroad and highway developers, desperate for something to cover the steep and unstable gashes they were carving into the land, planted the seedlings far and wide. Cope spoke of kudzu in religious terms: Kudzu, he proclaimed on his Depression-era broadcasts, would make barren Southern farms “live again.” There were hundreds of thousands of acres in the South “waiting for the healing touch of the miracle vine.”

He was, as cultural geographer Derek Alderman suggests, an evangelist. Many historians believe it was the persuasive power of a popular radio host and Atlanta Constitution columnist named Channing Cope that finally got those seedlings in the ground. To overcome the lingering suspicions of farmers, the service offered as much as $8 per acre to anyone willing to plant the vine. More than 70 million kudzu seedlings were grown in nurseries by the newly created Soil Conservation Service. But in 1935, as dust storms damaged the prairies, Congress declared war on soil erosion and enlisted kudzu as a primary weapon. In the decades that followed kudzu’s formal introduction at the 1876 World’s Fair Centennial Exhibition in Philadelphia, farmers found little use for a vine that could take years to establish, was nearly impossible to harvest and couldn’t tolerate sustained grazing by horses or cattle. Kudzu might have forever remained an obscure front porch ornament had it not been given a boost by one of the most aggressive marketing campaigns in U.S. The more I investigate, the more I recognize that kudzu’s place in the popular imagination reveals as much about the power of American mythmaking, and the distorted way we see the natural world, as it does about the vine’s threat to the countryside. Its growth is not “sinister,” as Willie Morris, the influential editor of Harper’s Magazine, described in his many stories and memoirs about life in Yazoo City, Mississippi. Now that scientists at last are attaching real numbers to the threat of kudzu, it’s becoming clear that most of what people think about kudzu is wrong. I found it odd that kudzu had become a global symbol for the dangers of invasive species, yet somehow rarely posed a serious threat to the rich Southern landscapes I was trying to protect as a conservationist. As a botanist and horticulturist, I couldn’t help but wonder why people thought kudzu was a unique threat when so many other vines grow just as fast in the warm, wet climate of the South. Perhaps it was while I watched horses and cows mowing fields of kudzu down to brown stubs. I’m not sure when I first began to doubt. I believed, as many still do, that kudzu had eaten much of the South and would soon sink its teeth into the rest of the nation. I had no reason to doubt declarations that kudzu covered millions of acres, or that its rampant growth could consume a large American city each year.

Like most Southern children, I accepted, almost as a matter of faith, that kudzu grew a mile a minute and that its spread was unstoppable. In a few decades, a conspicuously Japanese name has come to sound like something straight from the mouth of the South, a natural complement to inscrutable words like Yazoo, gumbo and bayou. Introduced from Asia in the late 19th century as a garden novelty, but not widely planted until the 1930s, kudzu is now America’s most infamous weed. Though fascinated by the grape-scented flowers and the purple honey produced by visiting bees, I trembled at the monstrous green forms climbing telephone poles and trees on the edges of our roads and towns. I’d walk an extra mile to avoid patches of it and the writhing knots of snakes that everyone said were breeding within. As a young naturalist growing up in the Deep South, I feared kudzu.
